It's a scary world out there and today, there are countless retailers who are trying to make their profit by selling inauthentic goods to unsuspecting consumers. Your best bet is to educate yourself, search for reviews from the site where you are buying, and do your best to know what you are getting.
Here we show some tips to ensuring you are getting what you want: a premium product.
- Plenty of fake designer denim comes with "tags" and "authenticity cards"; these are not necessarily proof that the item is legit.
- It's important to do your homework before buying to know what the tag from a certain brand of jeans is supposed to look like. While designers change everything from hardware to topstitch on each pair of jeans, tags are almost always standard.
- Know that there's no such thing as a "direct manufacturer" or designer clothing "factory-direct" from China... All the top designer brands are retailed from wholesalers in the US. This doesn't mean that certain products are not made in China; the presence of a "Made in China" tag is not necessarily a sign of an inauthentic product. What it does mean is that, while some legitimate goods are made in China, you should beware of any website or retailer that claims to get their clothing directly from a manufacturer in China... These items will either be stolen or fake.
- The term "OEM" is a huge red flag. OEM stands for "Original Equipment Manufacturer", and many a counterfeiter will claim their denim comes "directly from an OEM factory" to make it sound official. These are most certainly fakes.
- An instance of an actual OEM item would be an Apple software package. Some are intended for sale in retail stores and so come in a nice, colorful box. Others are packaged to be sold with a computer purchase item and come in a plain brown or white box.
- Knockoff sellers will use the term "OEM factory" item to explain why their product may look slightly different from what you're used to, whether it's the item itself or the packaging it comes in. The problem is, OEM applies to products like computer software or auto parts... Not designer clothing.