Monthly Archives: March 2016

wwIf there is anything in the fashion world that deserves the honour of being called a 'Classic', there is nothing more than the beloved Polo Shirt that deserves it. A timeless classic indeed, the Polo Shirt has stood the test of time for its simplicity, comfort, good looks and finesse. A simple piece of fabric, closed down by three buttons at the most, that is all, it pretty much is and the way it has survived for such a long time is commendable.

It is an extremely versatile apparel and is an absolute essential for a man's wardrobe. It is this very nature of these shirts that has garnered its acceptance all over the world. It would definitely not be wrong to say that polo shirts are an icon of casual and informal apparel. These looked a lot different than they do now and that has a lot to do with the way the initial design was customized with a quest for comfort, looks and feel during mobility in sport. Something that has been around, as long as polo shirts, definitely have quite a bit of history attached to it.

The inception of the this shirt has its origins in the early nineteenth century and is widely accepted to be a parallel to the beginning of polo, the sport. As the name suggests, the polo shirt grew in popularity along with the popularity of the sport itself. Polo was famous with the individuals of the British Army and tea planters and these were the men who first started sporting the shirts which were long sleeved apparel made from cotton with buttons on the collar to secure the collar to the shirt, to keep the collar from flapping when the sport was in progress. The original Polo Shirt although fairly uncomfortable, was widely accepted in the Polo playing fraternity and it took a very significant man, from France, a tennis player to change the Polo shirt into the much familiar polo t-shirt, as we see it, today.

Rene Lacoste was the Frenchman, the tennis star, behind the 'modern' polo shirt. It all began with Lacoste's quest to create something comfortable to wear, on the court. As tennis became more competitive, Lacoste's design was more appreciated for their comfort. The resultant apparel was also stylish as well as comfortable. Thanks to the popularity of Rene Lacoste and his effort to set up an organization that sold these 'modernized' shirts, the trend caught on as a sporting classic that came to be predominantly used in tennis.

The subsequent appearance of Ralph Lauren triggered a brand war between Lacoste, the brand and Polo Ralph Lauren, a specialty apparel company started by Ralph, cementing the popularity of the Polo Shirts in the hearts of customers in America, forever. Numerous other brands such as Versace, Evisu, Burberry London, and Aquascutum, also enjoy huge popularity in the genre.

The Polo shirt, remains a symbol of elegance and decency with the leverage of being a casual, in today's world. It is an integral part of the corporate casual attire and are the go to choice as a popular choice of wear in an official event that requires the use of casual attire. The branding of a shirt with a company's brand name as marketing strategy and is widely popular as well.

The author is a fashion enthusiast and someone who likes to explore about the needs and requirements of users that lead to development of apparel, over the course of time. For instance, polo shirts that came into existence for sports, have become a casual wardrobe staple.

etThe world has gone virtual! We search online, we play online, we connect online, we romance online and we shop online. When it's about shopping - from medicines, toys, gifts, flowers - to clothes and groceries, practically everything is available on the Internet.

And, there is so much choice - all of it available at the click of a button, at the tap of a mouse and at the convenience of our door-steps. It's all amazing! Isn't it?

It's a revolution, and today, it's in our hands. No wonder, one is often left marveling at the unthinkable inroads, we have made into the Internet technology. But, isn't the choice overwhelming?

Well, it surely does leave many of us baffled, when it comes to shopping for clothes online -even more, when it's about expensive and beautiful Indian Ethnic Fashion-wear. Garments, since forever, have been about the 'look and feel', and 'the fit'. "How can they be purchased from a remote location?" - many questioned, when this trend had started.

The hugely popular trend, however, proved, beyond doubt, that people loved the concept, ease and convenience of shopping online for garments. This also proved to be a practical and useful concept, specifically for people living away from their home country. In this age and era of globalization, this is an issue sellers could not forego.

But, all said and done, it is true that buying online comes with its own set of confusions. Then, how do you ensure that you make the best garments purchase online?

Here are a few tips -

Size Matters!

    • Get your measurements right, and keep them updated.


    • A recent survey reveals that the biggest issue and fear people face, while buying clothes online is regarding sizing.


    • Although most clothing retailers online allow hassle-free returns and exchanges, a sizing issue proves to be a big deterrent in repeat purchases.


    • Each time you buy, refer to a sizing guide. Sizing differs for various sub-brands and clothing, even if you happen to buy from the same E-retailer.


    • Also, in case of form-fitting garments and Indian Ethnic wear, don't just go by standard sizing charts. Be careful, if the specifications mention that you need to give very accurate measurements (like in the case of a saree blouse, even a 3/4th inch deviation from your size may spoil the fit)


    • Standard clothing sizing is different from customized clothing sizing.


    • Measure yourself, and take a help of a professional or a friend to do so. Note down the measurements, and match with the standard sizing charts, while buying.


  • Update your measurements, if you purchase after a gap.

Update and keep an open mind...

    • Yes, keep browsing to keep yourself updated with latest styles and trends in Indian Ethnic Fashion wear and even all other apparel categories.


    • If you browse after a long gap, you would feel out of touch with what the E-commerce platform has to offer. So, be a regular, in this regard.


    • You may start browsing with a certain thing in mind, but there may be tonnes of other options available, instead of the exact specifications, you had in mind initially. If you keep an open mind, you may chance upon some really smart choices.


    • Keep yourself updated with your favorite portal's customer services, return and exchange policies and payment options.


  • Give newbies a chance!

Loyalty Matters

    • For expensive and classic purchases, it is best to stay loyal to certain trusted and tried portals and brands, which have worked for you in the past.


    • Although, it may not make sense to keep buying from the same platform, when the choice available is huge, it certainly helps if you stick to a selected few, specifically when sizing and quality are your priorities.


    • Likewise, for tailored apparels, expensive Indian ensembles and outfits meant for special occasions, stay loyal to a tried and tested online platform. Consistently buy from it, so there are no last minute unpleasant surprises.


  • The same applies to fashion styles that suit you the best. Stay loyal to a few chosen cuts and trends, irrespective of whether they are trending or not. For example, if long Anarkalis accentuate your profile more than any other silhouette, continue ordering and wearing them for your special occasions.

Don't follow fads and trends blindly.

    • What looks great in pictures - on models and in meticulously planned photo-shoots - may not look equally wonderful on you!


    • Remember, it is quite easy to go haywire, while picking stuff online, given the constant barrage of new styles, latest trends, super attractive offers and lovely pictures.


    • Consider your body type, likes, needs and lifestyle - while buying online.


    • You may be in love with sheer net sarees, but buying them will be a bad idea, if your work wardrobe doesn't have any space for them.


  • Same goes for other apparels and trends, like crop tops, thigh-high slit skirts, printed leggings etc. If you won't wear them more than once, or won't be comfortable wearing them - don't buy them.

Read the fine-print

    • Read the product descriptions carefully, before making a buying decision.


    • This is specifically important, in case of Indian ethnic ensembles, as fabrics, cuts and style specifications can be extremely confusing and misleading.


    • For example, 'silk' is not always silk, and there is a huge difference between Bhagalpuri Silk and Bangalore Silk. Art silk is a silk-polyester blend, supposed to be way cheaper than pure silk. Read carefully, and if needed, call up the retailer's customer care representatives to confirm.


    • Same goes for sizing. In case of your blouses and other form fitting apparel, if an E-retailer insists on 'Accurate Sizing', don't go by standard sizing stats, or you will repent later.


  • Save on vat and shipping charges, by cashing on special offers, combo-offers and seasonal discounts.

5Prom night is one occasion that makes it worth investing in a jaw-dropping and glamorous dress. But it can be difficult to choose the perfect dress that is flattering and beautiful. Here are four things to consider in the process of finding your prom dress:

Decide on the type of dress

In order to decide on the perfect prom dress it helps to get some inspiration which is easily sourced from print magazines, online resources, or even the catwalk. Try to get a good idea of what you like and dislike from the latest dresses offered for sale. Other options for getting inspiration includes looking to see what the celebrities are wearing to special or red carpet events.

In order to give enough time to find the perfect prom dress it benefits to start searching 3-4 months before the event. This extra time makes it possible to put more effort into finding your favorite style, while also leaving time to have alterations carried out if necessary.

Match the dress to your body shape

To make sure the dress gives the ideal fit, it is important to focus on matching the prom dress to your body shape. Straight, pear, spoon, hourglass, inverted triangle, oval and diamond are some of the most common body shapes. So, it benefits to find a dress that accentuates and flatters your figure. Once the correct body shape has been determined, it is that much easier to decide on what cut or style of dress will complement the figure.

What is the best color?

The choice of color is certain to be an important part of the entire process of choosing the perfect dress. The color of a dress can have many meanings, such as letting others know about your personality. Red, for instance, shows that you want to be the center of attention. Purple is for the bubbly personality; pink is fun; blue is confident; black is sophisticated. The chosen color lets you display a particular mood or an image.

In addition, the preferred color for the prom dress should have the ability to flatter your features. For instance, girls with brown eyes and long brown hair shouldn't wear a dress in yellow. Any dress worn should have the ability to complement the eye size, face shape, eye color, figure, and hair color.

Determine a budget

Make sure to determine the budget early for the preferred type of dress to give enough time to save up for it. Plus, extra cash should be set aside for extras like shoes, make-up, hair clips, .


caDespite the ease of designing and ordering great custom clothing online, there are a few common mistakes that people make when doing this. Here are a few of these frequent errors and how to avoid them in the future, whether this is your first time using such a service or if you have been disappointed in your order before.

The first common error when buying personalized shirts or custom hoodies online is not to check the quality of the shirts before you order. This includes everything from the thickness of the material, whether it is lined or not, where it is made, how durable the print or embroidery is and much more.

Of course, this is bound to be an area where people are often disappointed, simply for the fact that it is very hard to judge from a photo online just what an actual garment is like. For this reason, if you have the time it is strongly advised for you to ask for a sample garment or strip of material to be sent to you for evaluation, which can help you decide whether you are satisfied or not.

This is especially important if you are ordering a large number of garments from a team or a group of people,and you want to make sure that the clothing is durable and well-made enough for your purposes. This is especially true of sports teams or employee uniforms, where chances are you will be getting a lot of use out of these garments.

If you cannot get your hands on a sample or you are short on time, make sure that you ring up the company and ask for a detailed description of the quality of the garment, such as the quality of stitching and the thickness of the textiles used. Also look for customer reviews of their products so you can see how satisfied other people were with product quality.

The next common error that is made when ordering personalised t-shirts or custom hoodies online is not checking how long it takes to manufacture and ship a product. It is often the case that some teams, groups and organisations will need to order and receive orders on a very urgent basis, and therefore checking that you will receive an order rapidly is of utmost importance.

Again, it is worth checking customer feedback here too, as you are likely to get a sense of whether or not a company generally ships their products on time or if there are frequently delays. Sometimes, delays may not be a problem for you if the order is of top quality, but being aware of this will help you plan and make sure that you get your order on time if you know the schedule you are working with.

Lastly, a mistake that many people make when ordering custom shirts or custom hoodies online is not checking the return and exchange policy thoroughly. This is important, as there can often be small errors made, wrong sizes sent out, or simply faulty designs that have some how slipped through the quality control net.

Ensure that you know the process to follow if there is an error, and whether it will be difficult or simply to return products if they are not up to scratch. Of course, ensuring that you are satisfied should be a top priority of the company you are ordering from, so to check this is really the case so you can place your order in confidence.